A Different Visual Language For A Modern Performance Car
The FL5 project called for a cleaner, more contemporary feel than a vintage muscle-car board. The photo system keeps the car central while creating enough structure for performance and ownership information to remain easy to scan.
Customer feedback: Joe said the team “nailed” the FL5 and its attention to detail.
Design Priorities
- Accurate, realistic representation of the customer’s car
- Large readable text for show viewing
- Modern performance presentation without visual clutter
- Safe spacing around the print edges


1966 Chevrolet Impala SS
2013 Corvette 427 Convertible
1969 Pontiac GTO